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Selling6 min read7 September 2026
Wednesday pricing guide: how to price second-hand items so they actually move
A simple pricing method for Australian sellers who want a fair result without leaving an item sitting unsold for weeks.
Pricing second-hand goods is a balance. Price too high and buyers keep scrolling. Price too low and you may give away value unnecessarily. A sensible price starts with condition, comparable items and how quickly you want the item gone.
Compare like with like
Use similar brand, model, age, condition and included accessories when you compare prices. A near-new item with batteries, charger and case is not the same as a bare tool with heavy wear.
Ignore unrealistic asking prices that have been sitting online for a long time. An asking price is not proof that buyers are paying it.
Decide how much speed matters
If you need space or cash quickly, price closer to the attractive end of the market. If the item is rare and you are happy to wait, you can test a stronger price.
Your time has value too. Holding out for an extra small amount may not be worthwhile if it creates weeks of messages and no sale.
Leave room only when it makes sense
You can allow some room for negotiation without inflating the price so much that buyers never contact you.
A clear fair price builds confidence. If you use offers, decide your minimum before the messages start so you are not making the decision under pressure.